ICT Solutions for Tourism

ICT Solutions for Tourism

We have established that information is the means of support of the travel industry, and ICTs are becoming information, communication and operation back-bone of tourism. ICTs are driving the emerging globalization of tourism demand and supply. They provide effective tools both to consumers for identifying and purchasing suitable products and to suppliers for developing, managing and distributing their offerings on a global scale. ICTs therefore become an imperative partner and they increasingly determine the interface between consumers and suppliers as well as the ability of the industry to develop, manage and market suitable tourism products globally.

Hence, effective use of ICTs is pivotal for the competitiveness and prosperity of the industry and all stake holders.

eTourism Uganda is responsible for creating awareness about ICT tools and techniques that can be used by the industry to empower its planning, development management and marketing functions. ICTs have revolutionized tourism and have enabled the industry progress its offering and delivery mechanism more than the previous decades.

The tourism industry is rapidly entering the eTourism era globally. The internet and mobile devices and digital television are gaining significant importance. They are increasingly contributing to a big portion of bookings for travel organizations. Tourism companies ought to learn to improve their on-line provision in order to gain confidence of the public. ICT investment is gradually becoming inelastic and nobody will be able to escape the ICT impacts on strategic and operation management. Technology will be incorporated in all functions, processes and partnerships. ICT vision and expertise is required to act as a guide through the constant transformation in the marketplace.

Careful ICT management is crucial for tourism organizations to safeguard interests. ETourism in general offers new tools and mechanism for direct communication with consumers and empowers the interactivity to unprecedented levels. Consumes for the first time ever, can access information on everything, on a 24-hours/365 days a year basis from the convenience of their armchair.

The development of the new ICT’s creates the “NEW” Tourist. Experienced and sophisticated travelers become knowledgeable and seek exceptional value for money and time, as well as participating in special-interest activities. People now days are in favor of independently organized tourism.

A relatively new movement towards environmental preservation and appreciation of local cultures, history and societies is also evident in tourism and gains much support from travelers. Increasingly Tourists are requiring real experiences that involve rich cultural, artistic, environmental and social resources.

The key to success lies in quick identification of consumer needs and in reaching potentials clients with comprehensive, personalized and up to date information. Every tourist is different, carrying a unique blend of experiences, motivations and desires.

ICTs are applied to tourism processes to maximise efficiency and effectiveness of the organization.

Key factors for applying ICT in tourism

  • IT education and training for policy makers, managers and other players in the industry
  • Integration of various sectors like transport, lodge etc.
  • Technical Infrastructure
  • Human Infrastructure, which includes skilled people, vision and management.
  • ICT culture
    1. Create and sustain ICT environment
    2. Maintenance and updating of websites
    3. ICT training for all level of workers
    4. Establish electronic linkages between all related sectors

Additional information